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White Orange | Rich Internet Media Agency - Web Design, e-Commerce, e-Learning, Branding, CRM, CMS, Databases. We provide Rich Internet Media produced in Flash and Silverlight; Diverse & Tailored Websites incorporating e-Commerce, portal and web 2.0 technology; Database Driven Content powered by SQL Server, LINQ and ASP.NET, and Advanced Client Interaction solutions such as e-Learning applications, CRM and CMS Systems. Offices in London, UK and Mexico City, Mexico. Creative, digital development.
Deceased Online
http://www.deceasedonline.com
Design Brief
DOL came to us to develop their branding, and from there develop their print and website requirements. We were required to design the corporate identity – the logo, fonts, colours and textures of the brand – so that it should appear solid, reliable, sensible; historical but topical, traditional but modern; good value (neither expensive nor cheap); accessible, friendly and knowledgeable.
Solution
White Orange developed the logo to look like the willow tree that symbolise the family tree; with the arches representing headstones. The colour scheme we chose uses earth tone colours: green and brown. The bright green brings up the lively effect to the brand. For the website, the blue is used to show the modern technology through out the whole site.
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